A Walk in the Park 2018

(Oslo and Bergen)


The Challenge
In many cities there is a lack of low threshold weekend activities for families. Our aim was to arrange a wonderful day for families with children, by facilitating a fun 1 km route for them to walk. Along the way, they would meet relevant and engaging partners as well as being served good-quality entertainment of various sorts.

A Walk in the Park is owned by JCP and it is in line with our ambitions; that the agency seeks to develop event concepts for its own, and run these in collaboration with relevant partners. A Walk in the Park is intended to be an annual event.

The Solution
We partnered up with UNICEF to strengthen the concept and partner potential.
3.500 guests attended the event in Oslo and Bergen. These two events were separated by a week.

15 strong brands contributed to the event, having activities and sampling during the day. Amongst them were DNB, Skoda, Pågen, My Little Pony, Franzefoss, Zendium, Skoringen, Cheez Dippers, KK Mila and Ella’s Kitchen. They were very positive about the concept, and the shared opinion was that A Walk in the Park is a relevant and highly requested family event.

All of our partners were a great asset for us, with a lot of cool activities for the children; My Little Pony show, obstacle course, quiz, pirate show, make your own smoothie and a lot more.

The results

  • Number of guests: 3.500
  • Number of partners: 15

A Walk in the Park 2018 proved to be a success and the feedback from partners and guests have been overwhelmingly positive. We are proud and happy to announce that the planning of A Walk in the Park 2019 have started, and we are looking forward to see even more families joining us next year.