JCP shortlisted at PRWeek Global Awards
JCP is the only Norwegian agency that has been nominated at PRWeek Global Awards 2018 with “Responsible Skifest” for Holmenkollen Ski Festival.
– This is extremely fun! We identify ourselves as someone who challenge the Norwegian PR industry and this proves that our jobs holds a high international level. It also proves that we have clients who dare to try new things, says Frederik Horn, Managing Director of JCP PR & Advertising.
“Responsible Skifest” is nominated in the category “Issues and Crisis”. In May, JCP will compete against major international agencies like Edelman with “Medtronics puts 5,000 employees first in Wake of Hurricane Maria”, DDC Public Affairs with “Americans for Affordable Products”, Porter Novelli, BBDO and Mastermind Marketing with “2017 Bayer Bee Care Program” and Weber Shandwick with Work “#Toocoolforplastics”.
A huge challenge
Oslo World Cup in Nordic Skiing (OWC) is a world-famous event and national day celebrating skiing in Norway. The event also attracts partygoers drinking alcohol, especially in the forest area. Throughout the years the alcohol consumption in the arena has been a minor issue, but in 2016 a huge media scandal arose as hundreds of partygoers went out of control, damaging property, crashing the afterparty, scaring families and threatening volunteers.
In order to restore the public and staksholder’s trust and repair the festival’s reputation, JCP and the organizer designed an issue management plan to get back on track, and to fight the alcohol abuse in Holmenkollen.
– Holmenkollen Ski Festival had a very offensive attitude to solve a rather challenging task. Together we managed to develop an exciting program to save and restore their reputation which created both confidence and enthusiasm amongst the key stakeholders, says Account Manager Erik Trosby.
Honors good PR work
The PRWeek Global Awards honors the transformative work that crosses borders, builds brands and establishes trust, while enabling the growth of international enterprise. These awards are special because they specifically honor the factors that make PR the most powerful tool in a marketer or company’s arsenal.
PRWeek is the world’s leading PR and comms publication.
The PRWeek Global Awards will be held in London on May 15th.