JCP won Anfo Gold
JCP won gold during Anfo Effect, Thursday 8th February with the campaign “New muscles” for NJIE in the category “Best new Launch in Norway 2017”.
Advertiser Association Anfo gathered 400 people from the industry at Anfo Effect to celebrate their work in 2017. A new record of 119 entries were sent in. Both advertisers, advertising agencies, public relations agencies, media agencies, media houses and specialist agencies were amongst those who have sent in their contributions this year.
– This is more so much fun! In an industry where 7 out of 10 launches flop, we manage to establish a new brand with great results. In addition, we can’t say how much we appreciate the trust we have been given by Multibev and NJIE, says Lars Eia Kirkholm, advertising consultant at JCP.
The jury’s reasoning:
“NJIE has established itself in a new market. They managed to do this by doing thorough preparation regarding understanding the category and target audience. The brand has been thorough in the selection of channels and ambassadors and they have managed to exploit limited funds to the maximum.
The campaign has had a great reach, and it at the same time it convinces the jury that it is well deserved. NJIE has been worked systematically to create proliferation, which has been directly transferable to awareness and sales.
This is a marketing campaign with a lot of humor, but most of all solid craftsmanship. In short; It has had very good results in terms of knowledge, viral spread and, not least, sales. The jury is impressed. Congratulations on gold in ANFO Effekt 2017! ”
Category; «Best New Launch in Norway 2017»
Gold: JCP with «Nye Muskler» for NJIE
Silver: PHD Media, We Are Live, Inkognito with Obs with “Nyetablering i en ugjennomtrengelig dagligvarejungel» for Obs
Bronze: Red Media Consulting, Futatsu, RedInk with “En smakfull game changer” for Olivero.