Norway Cup 2018

The Background
Every year Oslo arranges the world’s largest youth soccer tournament where between 1400 and 1700 teams participate in the tournament.
This year, JCP was present during Norway Cup with multiple brands to create awareness and fun activities for the visitors.

The Execution
Norway Cup is a great place for brands to meet their consumers and create relationships. Making memorable activities for the children and their parents at the tournament is one way you will make sure they remember you as a brand and your products.  

JCP went to Norway Cup with Elkjøp, Sony Mobile, G Sport, Apotek1, Chooose and Stabburet Leverpostei. Some of the activities the visitors could enjoy during the week were different football activities and competitions, quiz, they could try out the newest mobile phones on the market, play PlayStation in addition to get a sun screen analysis. 

The Result
The activities created 15 000 meetings between the brands and the consumers.