PepsiCo wanted us to create awareness and increased sales with the launch of Tropicana Orange Pulp PET 1l in one of the largest grocery chains in Norway.
Strategy and solution
We believe the best way to reach the target audience and create awareness is by physically being in the stores. As a result, we sent 8 brand ambassadors, with good insight about the product and sales methods, out to 40 different strategically selected stores. This way we allowed the customers get to know the product by tasting it and getting the information they needed by the ambassadors.
JCPs online reporting system allowed us to follow reports and sales figures along the way, as well as giving us a good way to measure the campaign.
The stores experienced a noticeable sales increase both during and after the campaign. Now the target audience appreciates 100% pure pressed juice and knows that good taste is no coincidence.