Launch of Wranglers SS18

Brief:
Wrangler was about to launch their new collection, Wranglers SS18 collection Blue & Yellow, and wanted JCPr to host a launch party to create awareness in Stockholm.

Solution: 
In order to get attention around the launch, JCPr hosted an event where “cool” and “trendy” Stockholm based people were invited to come and celebrate. The inspiration of the event was underground and 90’s style.
During the evening there was a photographer on site documenting the event. The guests were served pizza, drinks in plastic cups, beer, blue & yellow shots and 90’s candy. A well-known Stockholm DJ played the whole night setting the right vibe, a Nintendo corner was created and a giphomatic machine placed upstairs. At the end of the night, a goodie bag was handled out with a Wrangler branded shopping-bag, Blue & Yellow frisbees, press material, pens, car fresheners and patches.
The result: 
The launch was a success and the client was really happy with the result.