A Spanish dream on Nationaltheatret station
January might be dark and cold, but we created a Spanish summer in Nationaltheatret station to brighten up the travelers day together with American Express.
In Norway, during the winter months we walk with our heads bent down to avoid the ice-cold wind while dreaming about summer. Not surprisingly, every year two million Norwegians travel to south in Europe – often to Spain – to soak up the sun and enjoy themselves on the beach.
During winter, getting out of the subway is rarely a pleasant experience. But in January, Nationaltheatret station was transformed into a Spanish dream.
Together with American Express, we took over Nationaltheatret – a Total Station Domination – using every surface on the station to create a Spanish dream in addition to having a beach bar, sun loungers, surfers and flamenco dancers dancing through the station.
– Oslo is a great city, however it can be cold and gray during winter. With our campaign we want to give people the opportunity to dream themselves away to the sun and let them know that the dream is within reach with the help of our card, says Fredrik Sauter, CEO Dir. in American Express Nordics.
Because Amex takes people further and can make dreams come true.