Butinox – One of Norway’s most popular interior blogs
Butinox wanted to create awareness and stand out in an extremely competitive category.
Strategy and solution
A new product series was launched under the platform “Paint for dummies” at Butinox. This new line of products challenged a new category language by not talking about the end result or the techniques. Instead people were told what kind of rooms the paint should be used in to make it as easy as possible.
In addition, our research told us that consumers want to be inspired and see that they can change their home without a lot of work. They don’t want to just get information about what kind of paint they should be using.
As a result, we created the blog; www.enkelfornyelse.no. The site contains not only advice about paint, but it also gives you a lot of tricks on how you easily can transform your home.
By working actively with Facebook and Instagram as traffic drivers, we have created one of Norway´s largest interior blogs, which has had a huge impact on sales.