A Handmaid’s Tale

The brief:
This spring we were challenged by HBO Nordic to create a captivating event to mark the release of The Handmaid´s Tale, Season 2.

We were asked to create something that would catch people’s attention and could be used in social media.

Strategy and solution:
The Handmaid´s in the series are dressed in striking red robes, and in the series they meet in the grocery store to tell each other news.

Inspired by the series we created The Handmaid´s Tell, where we sent handmaids to selected stores in Oslo where they whispered news about the upcoming premiere into the customers ears.

The result:
The stunt was well received by a curious audience around Oslo.