JCP is 7-Eleven’s new Advertising Agency

JCP won 7-Eleven as a new client after a long pitch process. The agency will now create a stronger profile for the chain in the Norwegian market.

After an intense pitch process, JCP took the victory home to Akersbakken 10.

– 7-Eleven is one of the few iconic international brands most people know and have a relationship with. To work with such a strong brand has always been on my wish list, says Paul Little, Creative Director in JCP.

JCP and 7-Eleven has an exciting time a head of them, as they together will strengthen the profile of the chain in the Norwegian market. In addition, JCP will ensure that 7-Eleven take ownership of new exciting products and concepts.

– We were looking for an interdisciplinary team that understood branding, retail as well as our digital future. We found the best combination at JCP, concludes Jan Yngve Holen, Marketing Manager at 7-Eleven.

7-Eleven Norway is a part of Reitan Convenience, the license owner of the brand in Scandinavia. Reitan Convenience is part of Reitangruppen AS, which is one of Scandinavia’s leading stakeholders in Grocery and Convenience. Today 7-Eleven has 156 stores around Norway.