Launch of Jaybird X3


Jaybird wanted help from JCP to launch their new sports earphones, Jaybird X3, through an event for both influencers and media.

Our goal was to reach Jaybird’s target audience, and bring attention and buzz around Jaybird X3.

Strategy and solution:
We chose to have the event at the Fightbox Gym in Stockholm, an environment that is in line with Jaybird’s brand. A presentation of the headphones and the brand was held by Jaybird’s spokesperson, followed by a workout session where the participants tried the headphones.

The result: 
Number of Instagram posts and blog posts: 44
Reach on social media: 650 000

The result was an effective and successful workout session with influencers and media.