Success for JCP in London

Donating an old logo turned out to be a mega success! On May 3, JCP was awarded gold for the The Logo Donation Project at the Brand Film Festival in London.

Brand Film Festival celebrated this year’s most artistic, creative and effective branded content films across Europe, from YouTube videos to documentary films. This is the third time Campaign and PR Week hosted the Brand Film Festival.

Some of the contestants in this year’s competition were sent from major brands such as Jaguar, Carlsberg, Bacardi, Snickers, Virgin Media, Sky and Unilever.

On Thursday, May 3, JCP was awarded gold for their work with The Logo Donation Project in the B2B category, where JCP donated its own logo to a car wash in Romania, now called JCP Carwash.

JCP continues to “Captivate People”
– We very much agree with the Brand Film Festivals focus on genuine brand storytelling, rather than long form ads. We are really proud to win gold in this competition, says Paul Little, Creative Director of JCP.

2nd place went to Lucky Generals and D & AD with “Mums” and Dear Friends with BZW Entertainment and Volvo Construction Equipment with “Building Tomorrow” got 3rd place.